You know that feeling when you’re staring at a blank canvas (literal or metaphorical) and your brain just… stops? Not because you’re not smart enough. But because you’re trapped in a pattern.
That’s where Sefirot comes in.
For 10+ years, Matteo Di Pascale has been selling creative tools that don’t try to teach creativity (impossible). Instead, they unblock the creativity that’s already there. 150,000+ people worldwide use them daily.
I’ve spent €1,063 learning his systems. Now I’m bringing them to you.
Workshops Available
1. INTUITI: Creative Unblocking for High-Stakes Decisions (6 hours)
The Problem: You need to make a decision, but your thinking is trapped. Frameworks aren’t helping. Data isn’t helping. You need clarity.
What you get: The INTUITI deck — 56 cards based on 4 elements (Earth/Water/Fire/Air) that act as a mirror for your thinking.
How it works:
- Daily creative meditation (works before meetings, brainstorms, strategy calls)
- Identifying blocks and resistance (why can’t I move forward?)
- Finding your authentic direction (what do I actually want, not what I should want)
- Personal readings and group sessions
Who this is for:
- Founders deciding whether to pivot
- Executives stuck between two strategies
- Creators with imposter syndrome
- Anyone who’s “too logical” to trust their gut (this fixes that)
Why it works: INTUITI doesn’t give you answers. It gives you permission to trust what you already know. After 10 years of daily use, Matteo runs Wednesday-night INTUITI circles at his home. People come back because it works.
Duration: 6 hours (1 day)
Format: In-person workshop (max 12 people)
Investment: €349
2. BRANDO: Building Brands That Sell (Without BS) (2 days)
The Problem: Your brand positioning is vague. You compete on price. Your messaging sounds like everyone else’s.
What you get: A 41-card operational framework built on 13 years of branding work at Samsung, OnePlus, Leo Burnett.
How it works (Day 1):
- Brand Analysis: 15 foundational cards
- Purpose (WHY you exist, not HOW)
- Vision (where you’re going)
- Target (who actually buys from you)
- Values, Archetype, Tone of Voice
- Rational + Emotional Benefits
- Reasons to believe (proof, not promises)
How it works (Day 2):
- Positioning Strategy: Map competitors, find gaps, win
- Distinctive values → Effect on target → Strong statement → Supporting proofs → Actions
- Product-brand alignment (do your products actually deliver on the brand promise?)
- Touchpoint analysis (where does brand break down?)
The 12 Brand Archetypes: Protection (Innocent, Mentor, Caregiver) | Structure (Worker, Scientist, Hero) | Connection (Jester, Lover, Good Friend) | Innovation (Explorer, Rebel, Magician)
Real example from BRANDO method:
- Competitor A: “We’re the fastest” — Archetype: Hero
- Competitor B: “We’re the most trusted” — Archetype: Mentor
- Your gap: “We’re the most human” — Archetype: Good Friend
Who this is for:
- B2B companies struggling with positioning
- Bootstrapped startups competing against VC-funded clones
- Teams that want a repeatable, deck-based branding process
- Agencies wanting a client-deliverable framework
Duration: 2 days (14 hours)
Format: In-person + remote option
Investment: €599
3. FABULA: Storytelling for Non-Fiction & Business Narratives (3 hours)
The Problem: Your content is accurate but forgettable. You’re competing against creators who can craft stories that stick.
What you get: FABULA deck for non-fiction (not just novels). Hero’s journey applied to business case studies, customer stories, personal narratives.
How it works:
- Hero’s journey structure (The Ordinary World → Call to Adventure → Tests/Allies → Transformation → Return)
- Applied to: product launches, founder stories, case studies, policy change narratives
- 15-card layout on a wall (physical or Miro board)
- Sticky notes for story beats
The magic: Once you see the structure, you can’t unsee it. Every great business story follows this. Once you know it, you can craft it.
Who this is for:
- Founders writing their “why” for investors
- Product managers crafting launch narratives
- Coaches/consultants telling client transformation stories
- Anyone selling an idea (which is everyone)
Duration: 3 hours
Format: In-person workshop (12-20 people)
Investment: €199
4. BAD CERTIFICATION: Branding Analysis & Design (5 days)
The Problem: You want to understand why great brands work. You want to analyze any brand and extract its structure.
What you get: 5-day certification program. You learn to:
- Deconstruct any brand into its component parts (analysis, positioning, strategy, products, touchpoints)
- Identify what’s working and what’s broken
- Rebuild positioning strategies
- Present findings like a professional branding consultant
Outcome: You can audit brands. You can pitch improvements. You can explain why a brand is failing (or winning) to anyone.
Who this is for:
- Professionals wanting to add branding expertise to their toolkit
- Founders wanting to validate their own positioning
- Consultants wanting a repeatable certification
- Anyone who wants to understand brands at a deeper level
Duration: 5 days (35 hours)
Format: Intensive in-person (or hybrid)
Investment: €899
5. AD MACHINE: Turning Ad Copy Into Profit (2 days)
The Problem: You’re spending on ads but your copy is weak. You don’t know why ads work or don’t work.
What you get: AD MACHINE framework — Matteo’s systematic approach to building ad campaigns that convert.
How it works:
- Sales funnel architecture
- Headline formulas that catch attention
- Body copy that builds desire
- CTA patterns that actually work
- A/B testing strategy
- AI assistant included (ChatGPT-based template)
Real talk: This isn’t “write one viral post.” It’s understanding why certain ad structures work, then applying them systematically.
Who this is for:
- E-commerce founders
- SaaS businesses with paid acquisition
- Agencies managing client ad budgets
- Anyone spending >$1K/month on ads
Duration: 2 days (14 hours)
Format: In-person or remote
Investment: €449 (includes AI Assistant license)
6. CREATIVE FIRE: Unblocking Your Creative Output (4 hours)
The Problem: You want to create (content, products, ideas) but you’re stuck. It feels scary. Imposter syndrome. Decision paralysis.
What you get: CREATIVE FIRE — Matteo’s methodology for moving through creative blocks.
How it works:
- Identifying what’s actually blocking you (it’s rarely talent)
- Permission structures (why you don’t need permission to create)
- First-output mindset (done is better than perfect)
- Feedback loops (how to iterate without dying inside)
The philosophy: “Creativity is creating something new. It cannot be taught — only inspired. Tools help channel drive but don’t create it.”
Who this is for:
- Artists, writers, builders afraid to start
- People with a voice but no platform yet
- Anyone sitting on an idea that could matter
Duration: 4 hours
Format: In-person workshop
Investment: €199
Why These Work
These aren’t motivational seminars. Matteo spent 13+ years at top design/marketing agencies (Samsung, OnePlus, Leo Burnett Milan). He sold 150,000+ physical card decks because they work.
Each tool addresses a real pain point:
- INTUITI → Clarity in chaos
- BRANDO → Positioning that sticks
- FABULA → Stories that sell
- BAD → Brand analysis as a skill
- AD MACHINE → Ad economics demystified
- CREATIVE FIRE → Permission to create
How to Book
Individual workshops: Pick one above, €199-€899
Team package (3+ people): 20% discount, tailored timing
Retreat option: Combine 2-3 workshops over 2-3 days in rural Poland
Contact: maciej@maciejjankowski.com
The Secret
Most people think they need more frameworks. They need better thinking.
These tools don’t give you thinking. They unlock thinking you already have.
The card decks are just permission slips.
But that’s all creativity needs.
φ := Oracle ⊕ JESTEM