INTUITI FOR BUSINESS
Access the knowledge you already have
A structured method for tapping into tacit expertise when data alone isn't enough. Not guesswork — applied neuroscience.
73%
of senior executives rely on
intuition for strategic decisions
(McKinsey, 2023)
+
intuition combined with analysis
outperforms either alone
(Kahneman & Klein, 2009)
vmPFC
the brain region that processes
"gut feelings" as pattern recognition
(Damasio, 2005)
You've been here before
The spreadsheet says go. The market analysis says go. Your advisors say go. But something in you hesitates. You can't explain it. You can't defend it in a meeting. So you ignore it — and three months later, you wish you hadn't.
That hesitation isn't weakness. It's your brain doing what it does best: recognizing patterns from years of accumulated experience, faster than your conscious mind can articulate them.
The problem isn't that you lack data. It's that you have no structured way to access the knowledge that lives below your analytical mind — the kind that shows up as "gut feeling" but is actually rapid pattern matching from deep expertise.
The neuroscience behind "gut feeling"
Somatic Marker Hypothesis (Damasio, 2005): Emotions encode decision-relevant information in body signals. A "hunch" is rapid pattern recognition from accumulated experience.
Dual Process Theory (Kahneman): System 1 (fast, intuitive) + System 2 (slow, analytical). The best decisions integrate both systems, not just one.
Naturalistic Decision Making (Klein): Experts — firefighters, surgeons, pilots — make high-stakes decisions through pattern recognition, not analysis. Business leaders do the same.
The method
Intuiti uses a 78-card deck designed at Politecnico di Milano (Matteo di Pascale, 22 archetypes, 4 elements) as a structured inquiry tool. The cards don't give you answers — they surface the right questions.
Phase 1: Centering (2 min)
Breath. Grounding. Present moment.
"Set aside what you think you should do. Notice what you actually feel."
Phase 2: Inquiry (10–15 min)
Structured questions guided by the card draw:
- "What's the real question you're not asking?"
- "If you already knew the answer, what would it be?"
- "You've made decisions like this before. What happened?"
- "If you trusted yourself completely, what would you do?"
Phase 3: Integration (3 min)
"What do you know now that you didn't know before?"
"What's the smallest action that honors this insight?" Name it. Write it down. Commit.
When it works
- Strategic decisions — when data doesn't give a clear answer
- Hiring — the "feeling" about a candidate that's hard to articulate
- Partnerships — trusting (or not trusting) an investor or partner
- Pivots — the sense that "something's off" with current direction
- Creative blocks — when you're stuck between options and analysis makes it worse
When it doesn't
Intuiti is not a substitute for data analysis. It won't help with unprecedented situations where you have no experience base to draw from, chaotic environments without feedback loops, or purely technical problems that require formal analysis.
It works best as a complement to analytical thinking — not a replacement for it. The science is clear: the best decisions combine both.
Formats
Intuiti adapts to your context. A focused individual session, a team workshop, or a deep-dive that combines structured intuition with AI-powered analysis.
Individual Session
500 PLN
- One strategic question, explored deeply
- Full Centering + Inquiry + Integration cycle
- Written reflection and action item
20 minutes • Online or in-person
Team Workshop
3 000 PLN
- Group of 4–12 people
- Introduction to the method and its science
- Group exercise on a real team challenge
- Integration with your decision-making process
2 hours • In-person
Intuiti + AI Partnership
from 8 000 PLN
- Intuiti surfaces the questions and patterns
- AI validates data, analyzes risks, stress-tests assumptions
- The group works with both perspectives
- Output: a decision + documented reasoning process
Half-day • In-person
Methodology: Matteo di Pascale (Politecnico di Milano) — 78 cards, 22 archetypes, 4 elements. Certified practitioner: Maciej Jankowski.
"You already know. You just don't know that you know."
Intuiti for Business is NOT: fortune-telling, a replacement for data analysis, magical thinking, or therapy.
It IS: a structured protocol for accessing tacit knowledge, grounded in neuroscience, designed to complement analytical decision-making.
Sources: Damasio (2005), Kahneman & Klein (2009), McKinsey (2023), Journal of Decision Systems (2022)