SEFIROT WORKSHOPS

The framework you're missing isn't more data

6 card-based workshops that give teams the structure to think clearly, create boldly, and make decisions they trust. Used by 150,000+ practitioners worldwide.

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150K+

practitioners using these
frameworks worldwide

6–12

people per workshop
small group, high impact

13+

years of Matteo Di Pascale's design
at Samsung, OnePlus, Leo Burnett

Choose your workshop

Each workshop uses a physical card deck as its backbone — a structured thinking tool that your team keeps and reuses long after the session ends.

INTUITI: Creative Unblocking

6 hours • EUR 349 per person • Max 12 people

You've read the data three times. Made the pros-and-cons list. But something in your gut keeps pulling you in a direction you can't justify with a spreadsheet. That signal isn't noise — it's pattern recognition from years of experience.

INTUITI is a 56-card creative meditation deck designed at Politecnico di Milano. It gives teams a structured method to access intuitive knowledge — the kind that shows up as "gut feeling" but is actually rapid pattern matching from deep expertise.

Not mysticism. Applied neuroscience. Based on Damasio's somatic markers theory and Kahneman's dual-process model.

You'll learn to
  • Access tacit knowledge through structured inquiry
  • Distinguish intuition from bias
  • Use the deck for strategic decisions and creative blocks
  • Facilitate sessions for your own team
Learn more about Intuiti

BRANDO: Brand Strategy Mastery

2 days • EUR 599 per person • Max 12 people

Your competitor's brand feels effortless. Yours feels... assembled. The logo's fine, the colors work, but when someone asks "what makes you different?" your team gives four different answers.

BRANDO is a 41-card brand strategy framework born from 13+ years at agencies like Samsung, OnePlus, and Leo Burnett. It teaches you to deconstruct any brand down to its core components, identify where yours is strong or leaking value, and rebuild your positioning from the inside out.

This isn't a branding workshop where you pick fonts. It's strategic architecture for how your company is perceived.

You'll walk away with
  • Complete brand architecture (not just visual)
  • Competitor analysis framework
  • Differentiation strategy your team agrees on
  • A reusable card deck for ongoing brand decisions
Book a discovery call

FABULA: Business Storytelling

3 hours • EUR 199 per person • Max 12 people

You built something remarkable. But every time you tell the story, you start with features, move to architecture, and lose your audience somewhere around "microservices." The product is the hero of your story. It shouldn't be.

FABULA teaches the Hero's Journey for non-fiction. Product launches, founder stories, investor narratives, case studies — every business story follows the same ancient structure. This workshop gives you the cards to find yours.

After 3 hours, you'll have a story framework you can apply to pitches, blog posts, landing pages, and keynotes — and it will feel natural, not formulaic.

You'll learn to
  • Structure any business narrative using story arcs
  • Put the customer (not the product) at the center
  • Write case studies and founder stories that stick
  • Turn technical features into emotional outcomes
Book a discovery call

BAD: Business Aware Design Certification

1–5 days (condensed & full formats) • EUR 299–899 per person • Max 12 people

Most people can critique a brand. Few can take one apart, find what's broken, and rebuild it with a strategy that holds up under market pressure. BAD teaches you how.

This is the most comprehensive workshop in the Sefirot family. Over 5 days, you work through 41 structured cards that cover users, competitors, business model, positioning, and go-to-market — all on one unified canvas. It's business school compressed into a week, with a physical toolkit you keep.

Participants earn a BAD certification recognized across the Sefirot practitioner community.

You'll walk away with
  • BAD Certification (Sefirot-recognized)
  • Complete business blueprint on one canvas
  • Ability to facilitate BAD sessions for clients
  • User mapping, competitor analysis, pricing strategy
Book a discovery call

AD MACHINE: Ad Copy + AI

2 days • EUR 449 per person • Max 12 people

You've A/B tested dozens of ad variants. The winning one still underperforms your competitor's worst. The problem isn't your targeting — it's that your copy doesn't speak to what people actually care about.

AD MACHINE combines proven advertising formulas with AI-assisted writing. You'll learn the structures behind ads that convert — then build your own library of high-performing copy using ChatGPT as an accelerator, not a replacement.

Designed for e-commerce, SaaS, and paid acquisition teams who spend real money on ads and need copy that earns it back.

You'll walk away with
  • Proven ad copy formulas (not templates — structures)
  • AI-assisted writing workflow
  • A library of tested copy for your product
  • Framework to generate new variants on demand
Book a discovery call

CREATIVE FIRE: Unblocking Output

4 hours • EUR 199 per person • Max 12 people

You haven't started that project. Not because you lack ideas. Not because you lack time. You haven't started because somewhere along the way, you stopped giving yourself permission to create something imperfect.

CREATIVE FIRE is about removing the invisible gate between thinking and doing. Using permission structures, first-output mindset techniques, and feedback loops, this workshop gives creators and teams the tools to ship — not someday, but this week.

If your team has great ideas but a backlog of unstarted projects, this is where you begin.

You'll learn to
  • Build permission structures that bypass perfectionism
  • Use first-output mindset to break creative paralysis
  • Design feedback loops that improve with every cycle
  • Facilitate unblocking sessions for your team
Book a discovery call

Why these work

Matteo Di Pascale designed these tools over 13 years at the world's top creative agencies. They've sold 150,000+ copies because they solve a real problem: **creativity isn't blocked by lack of talent. It's blocked by lack of structure and permission.** I'm a certified Sefirot facilitator — trained directly on these frameworks and licensed to deliver them. I bring 20+ years of consulting experience to every session, tailoring each workshop to your team's real challenges. Every deck is a physical thinking tool — not a book to read, but a framework to use. Your team keeps the cards and reuses them long after the workshop ends.
- **Permission:** These tools give you permission to trust what you already know - **Structure:** Frameworks that make unclear thinking visible without limiting creativity - **Physical:** Card decks stay on desks. Slide decks get forgotten - **Proven:** 150,000+ practitioners worldwide use them daily - **Small groups:** 6–12 people, face-to-face. Energy matters - **Repeatable:** Learn the framework once, facilitate it forever

How workshops run

1. Discovery call

15 minutes. We discuss your team, your challenge, and which workshop fits. No commitment.

2. Preparation

I customize the session around a real challenge your team is facing. No generic exercises.

3. Workshop day

In-person, small group. Learn the framework, practice on your challenge, leave with something usable.

4. Follow-up

Summary document + 30-day check-in to see how your team is using the tools.

5. Ongoing use

Your team keeps the card deck. The framework improves with repetition.

6. Facilitation

Advanced participants can learn to facilitate sessions for their own teams and clients.

Not sure which workshop fits?

Book a 15-min discovery call. We'll figure out the right format for your team together.

Schedule Discovery Call