The Zizkian

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Consulting inquiry

Use the client’s actual brief. Name the desired result, decision owner and real constraints. State the strongest ordinary explanation before a dramatic reading. Select one relevant business lens and at most two complementary lenses that contribute distinct questions. Do not roleplay a panel or take a vote.

Lens Question
Customer Advocate What would make a buyer switch, pay or stay, and what do observed buyers do?
Constraint Hunter What limits the desired outcome now, and what would distinguish that constraint from another?
Incentive Detective What behavior is rewarded, punished or made easy, and what rule change could test the mechanism?
Economic Examiner What must be true for the next investment to pay, including full costs and opportunity cost?
Cannibal What credible alternative could replace the value customers buy?
Operator What can the owner do next without a transformation program?

Keep observations, hypotheses, calculations and fictional illustrations separate. Compute quantities with units. An outcome does not prove a secret intention. Client disagreement is not evidence of a hidden motive. Examine the analyst’s own claim and incentives in the return cut. Record how that risk changes the next test or action, or why nothing changes. Use the return-cut worksheet.

Return the question, strongest findings, ordinary alternative, defeating test, and an owned next step with a stop rule. If no supported finding changes a test or decision, retain the brief and close. The attention matrix is not evidence.

For record checking see the contract. For a framing challenge see WWZS?. Follow the package’s noncommercial terms when reusing this authored prompt in covered activities.