PILOT - RUNNING NOW
Creator Autopsy
Pick a creator or competitor you admire. I take their content apart down to the mechanism, and hand you back a sequence: say this, post it in this order, here's why.
Not a swipe file. A sequence.
Pattern libraries and social-listening dashboards give you data or a shelf of generic tricks. Neither tells you what to actually post on Tuesday. This does.
You've watched someone in your niche do it right - the posts land, the following moves, the content just works - and you've picked at it enough to know it's not luck. But "study them more" isn't a plan, and a 127-item pattern list doesn't tell you which three matter for you, this week.
I run the same brand-and-content teardown I use on my own work and on client engagements (BRANDO for brand mechanics, AD MACHINE for hooks and angles) on the creator or competitor you name, and translate what I find into a short, ranked, actionable sequence - mapped onto your next post, not a summary of theirs.
What you get
- A numbered list of what actually makes their content work - not vibes, named mechanisms
- Every pattern mapped onto your own next post, page, or bio - not theirs
- A priority order - what to do this week vs. what compounds over months
- A "what NOT to copy" section - copying the wrong thing is worse than not stealing at all
See the shape of it
I ran this on Matt Levine's Money Stuff newsletter (Bloomberg, ~150k subscribers) as a demo. Full version below - three of eight patterns, worked all the way through.
▶ Creator Autopsy demo: Matt Levine / Money Stuff
Why him: technical enough that finance professionals read it for the analysis, accessible enough that people who've never opened a 10-K read it for fun. Hard needle to thread, and he's threaded it for over a decade.
Pattern 1 - First-principles architecture. He doesn't cover a scandal as a scandal. He covers it as an illustration of a mechanism - incentives, adverse selection - so the same lens applies to the next unrelated headline. The steal: close every case study with the general principle it demonstrates, stated once, plainly. That's the difference between a story and a tool.
Pattern 2 - Direct evidence over paraphrase. The jokes are built on real quoted material - actual filing language, actual text messages - not a summary of what someone did. The steal: quote the exact line. The primary source is funnier, and more credible, than any paraphrase.
Pattern 3 - Structural skim-markers. A structural analysis found his subheads open with "Also" 72% of the time, versus roughly 4% for comparable finance writing. Not a tic - a navigation aid disguised as a habit. The steal: pick one bridging word for multi-item content and reuse it on purpose. Consistency reads as voice, not repetition, when it's doing a real job.
Five more patterns and the full "what not to copy" section (his cadence and his specific catchphrases are both on that list, for different reasons) are in the delivered version.
How it works
1. You name them
1-3 creators or competitors you actually admire or compete with. Doesn't have to be huge - it has to be doing something you want to understand.
2. I take it apart
Brand mechanics and content hooks, decoded with the same method, sourced and checked - not guessed.
3. You get a sequence
Ranked, mapped onto your own content, with the honest "don't copy this part" included.
Want your own architecture, not just theirs?
Creator Autopsy decodes someone else's brand and content, once. If you want the same depth applied to your own brand, there are two ways to get it - both built on BRANDO (41-card brand strategy) and AD MACHINE (ad copy + AI-assisted creative system), both from Sefirot, the publisher behind the method used above, used by 150,000+ practitioners worldwide.
Done-for-you (cheaper)
I run the full BRANDO and AD MACHINE analysis on your own brand myself and hand you the finished, restructured architecture - your complete brand deconstruction and content-angle system, built and delivered, no live session required.
Live workshop (more expensive)
The full facilitated version, 2-3 days, where your team works through both frameworks in the room and learns to run them again on their own afterward. See BRANDO and AD MACHINE at the source, or book the workshop directly.
Which one to pick: if you want the output fast and don't need your team trained on the method itself, take the done-for-you version. If you want the skill to stay in-house, book the live workshop.
See the full workshopsRight now, this is a free pilot
I'm running a small batch of these for free, in exchange for two things: permission to use it as a case study (anonymised if it's for a client), and an honest answer on whether you'd have paid for it, and roughly how much. That's genuinely the only ask. No pitch buried in it.
I'm not the person with the biggest audience - I'm the person who's good at taking apart why someone else's works. Twenty years translating complexity for a living; this is that skill pointed at content instead of product strategy.
Book the free pilot